Most people think of Elite as just a modeling agency, but you always say it's so much more than that. But the mission is to make financially independent, successful women who never have to ask for permission, who choose their own path in life, who decide and determine their destiny. If I can make 1000s or hundreds of 1000s, I mean who knows, we just got to keep going and work day by day. But I also love business, and I learned that I'm really good at making money. In my head, I have all these things that I think need to be in the world. That connectivity is always about freedom, individuality and choice, whether it's the shoes, or the shapewear, or when I'm doing Elite World Group, transforming us into a media conglomerate, transforming our talent into networks and brands, it's always about freedom and individuality. To me, if you think about it, there's one strand of connectivity. If you lived inside of my head for two minutes, you'd understand why I'm an insomniac. Where do you get that itch for being a fashion entrepreneur and making all of these ideas come to life? We figured out different ways of putting color into fabric and we have created something that we call "Power Bond." The material is actually infused with color. The reason shapewear is always beige, black and white is because if you try to put a pattern or color on it, the minute you put it on your body and it has to stretch, you get those nasty white lines and it looks disgusting and horrible. When you dye a material and then you stretch that material, what happens? When you have a colorful thing and you stretch it really far, you see those little white lines in-between. It's not because people aren't creative, it's not because they don't take the time, it's from a pure logistical reason in that the color connected to fabric is dye. Now, what does that mean? You know how shapewear, like every shapewear, from Skims to Wolfords, Spanx, you name it, comes in three colors: Beige, black,and white. So it's called +Body by Haart+Lieu and what we have done is create the first-ever shapewear that doesn't even look remotely like shapewear. I know you want to disrupt the world of shapewear.
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