![]() Porricelli says in three weeks the theater will host the premier of "The Gallows," a movie made by two local filmmakers.Maya Cinemas offer the same high-end amenities moviegoers have come to expect, such as luxury recliners and assigned seating, as well as something a little extra to better serve Latino audiences, the most fervent movie-going segment, according to film industry figures. Like the old cinema houses Esparza used to visit in his childhood, Maya Cinemas, shows both first-run Hollywood films and Spanish-language films. The concession stands also stock popular Mexican candy, in addition to the usual popcorn and chewy treats. And locations with bars, like the theater in North Las Vegas, can whip up margaritas and micheladas made with one's favorite Mexican lager for adult patrons. The growth of Maya Cinemas, which opened its first location in Salinas in 2003, comes as Mexico has entered yet another golden age of cinema. Netflix's "Roma" is just the latest film by Mexican director Alfonso Cuarón to sweep the Academy Awards, winning three Oscars, including best foreign language picture and best directing. Mexican directors like Cuarón, Alejandro G. Iñárritu and Guillermo del Toro have won best director at the Oscars five times in the last six years.ĭespite expanding amid widespread consolidation in the theater business due to increased competition from low-cost streaming options like Netflix, Esparza said his business is thriving because Latinos have consistently shown themselves to be the most loyal movie customer. Though they represent just 18 percent of the U.S. Population, Latinos bought 24 percent of all movie tickets sold in 2017 in North America, according to the most recent report by the Motion Picture Association of America. An updated report is expected this spring. Nyssa Villarreal, a 19-year-old Indio resident and student at College of the Desert, said she and her family are excited about the new theater. A regular filmgoer, Villarreal said she usually attends movies with her boyfriend when she’s not busy with school. The most realistic effects you've ever heard.Older members of her and her boyfriend’s families, she said, will enjoy the Spanish-language offerings. To 64 speakers and additional overhead speakers, for Sound isĭelivered powerfully and dramatically, employing up That amplifies the impact of every scene. State-of-the-art technology, and providing first-rateĮntertainment with superior customer service.Ĭoming soon to Maya Salinas Cinemas -DolbyĪtmos- Hear the whole picture! With DolbyĪtmos, sound can move anywhere in the theatertransporting Hollywood movies in one screen specialty, utilizing By capitalizing on theĮxpertise of its management team, Maya intends toĭevelop movie theaters in locations with a strong Quality movie-going experience in new and Movie theaters focused on providing the highest Maya Cinemas is developing a chain of megaplex Maya Cinemas offers first-run Hollywood movies in high-end theaters focused on quality of design, state-of-the-art film presentation technology, and providing first-rate entertainment with superior customer service. Maya has its sights set on exciting new projects and continuing expansion. Founder, Moctesuma Esparza combines his lifelong love of film, his vast experience as a film producer and pioneer and entertainment business developer in his pursuit of creating cornerstone movie theaters in communities lacking first run film entertainment options. ![]() Maya Cinemas was chartered in 2000 with a mission to develop, build, own and operate modern, first-run, megaplex movie theaters in underserved, family oriented, Latino-dominant communities.
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